The Purpose of Your Lead Magnet
When you create your lead magnet it’s important to understand why you’re creating it; to understand it’s purpose. When you know what your lead magnet is meant to do, you’ll be ready to create the right ones for your business.
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A good lead magnet will persuade people to join your email list. A great lead magnet will
1) Get them on your list
2) Start a conversation and build trust
3) Start the sales process
From your perspective.
From your subscribers perspective, a great lead magnet does something different; it solves a problem they’re having. A great lead magnet is something of value that
- Solves a problem they’re having
- Explains why they could be having the problem
- Shares the solution
- Shows the next step the reader can take.
The most common problem with lead magnets that don’t work is that they don’t have any purpose for the potential subscriber.
Once your subscriber joins your list you need to start a conversation to build trust. That’s a conversation about the problem they’re having and how the lead magnet helps them.
Get Your Target Audience on Your List
When you truly know your audience, you can target them in such a way that your subscribers really need and want what you’re offering.
You need to know the audience, so study them! Know what they want in order not to only create an amazing lead magnet but also so it’s valuable to them and they want to talk about how you’ve helped them.
Doing this will build a very targeted list. When you have a targeted list they’re more likely to open your email and get the message. A lead magnet that solves a burning issue for your audience will accomplish that better than anything else.
Build Trust Through Conversation
Once you get an audience member on your list it’s now your job to give them such good information, such wanted information, that they will open each email that you send to them. When they do open them and read them they’re happy that they did because the value you provide is top notch and laser-targeted at your ideal audience. Most successful email list owners set up at least a 30-day email series designed to help your audience get to know you, get to understand their problems and to start promoting your solutions to those problems.
They don’t sell, sell, sell and they don’t bombard their users with information outside of their laser targeted niche. That’s how you’ll build trust by taking the long road to informing, teaching, engaging and encouraging your audience to act.
Earn Money Giving Them What They Want
As you get to know your audience more you’ll start understanding what they need. You’ll get to know their problems and understand what they need to be solved. Then you’ll also understand what’s within your power to help them solve according to your expertise or niche.
The fastest way to doing this is to give your audience what they want. As you get to know them better through your interactions via your list, and by cross-promoting information about your social networks and so forth you’ll be able to do even better about giving them what they want through the products and services that you promote improving your return on investment exponentially.
When you understand the purpose of your lead magnet from your perspective and then match that with your audience perspective you’ll create a winning lead magnet that gets results for both you and your audience. This is where rubber leaves road and your marketing takes off!