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Here’s the number one question I hear—not only from new product creators but from experienced business owners as well: “How do I find a good course idea?”.

What they really mean, of course, is “How do I find a good course idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets the day you open your shopping cart. You want to know you’ll have at least some measure of success for your new students.

But don’t overthink it. The answer is simple. For awesomely good course ideas just give your audience what they are asking for:

Good course ideas are everywhere. Your potential buyers are sharing them with you each and every day if you just know where to look. So don’t let your insecurities hold you back. Develop the online course they are asking you for.

Sarah Arrow

Sarah Arrow is the content director at Leads / Launch / Leverage, the site where superhero entrepreneurs achieve digital marketing success by focusing on just 3 simples things.