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If you’re a coach, a trainer, a speaker or consultant then you’ll be aware that online learning is a fantastic way to add a new revenue stream to your business. But you might be wondering why you should take the time to create your own online course. In this post we’ll explore the motivation, the reasons why, your ideal client will take your course.

Motivation #1  – New Skills

Online courses teach a variety of skills and areas of knowledge. It’s a great option for people who want to improve their technical or job skills. Someone could be looking to gain a promotion or to change industries, so they’ll be looking out for courses that will facilitate this change in their lives. Then there are people who want to have more independence in their lives – they want to know how to cook instead of ordering a takeaway (and a recipe book just isn’t enough), or learn how to feed their family by grown their own veggies. There are many online courses that teach you new skills. Just type in the subject + Online Course into a search engine and you’ll see hundreds of people offering training.

Motivation #2 Zero Commuting

The only commute to your virtual classroom is the steps you have to take from the sofa to your PC. Online learning enables more people to gain skills and knowledge because they don’t have to physically attend. This is great for all learners, but especially for those who live in isolated areas, can’t get around easily, or have family or economic issues that make attending classes in person difficult.

Motivation #3 Online Learning Is Cheaper

There are free courses, but even premium courses are much cheaper than an offline classroom. The cost of higher education has skyrocketed in recent years. Online learning allows those who don’t have a great deal of budget to spend on their education to learn valuable skills.

Motivation #4 Every Topic Is Available

There’s an astounding array of topics you can learn about through online learning. You can find virtually anything you want to know, from simple everyday skills to highly technical and specialised knowledge. Perform a search on any topic you’re interested in along with “online course”, and you’re likely to find some options.

Motivation #5 Learn in Your Pyjamas

Picture this. You’ve gained a place at Oxford. You’ve overslept and your late for class. You jump out of bed and run to class, in your pyjamas… You’ve got another 36 months of teasing, and references to your pyjama day. Ouch. No It’s probably not a good idea to attend an offline educational institute in your PJs. But with online learning, you can be on the sofa with a cup of coffee, lounging around as you learn. There is no more comfortable learning environment than your own home.

Motivation #6 Maximum Flexibility

Online learning gives you a chance to create your own schedule. Flexibility is one of the key benefits. Parents, full-time workers, and other busy people can take courses at their leisure. You may have deadlines to meet and group sessions to attend, but the schedule is usually mostly up to you.

Motivation #7 Opportunities for Interaction

Many people mistakenly assume that online learning is lonely. You don’t get the same face-to-face interaction with your classmates and teachers as you do offline. But with the progress of technology, this is no longer the case. Modern courses offer a great deal of interaction, including group sessions, webinars, and one-on-one coaching. In fact, taking an online course is a great way to network and build contacts as well as find associates.

Motivation #8 Get Certified

Some online courses offer certificates of completion or credits that are transferable. This can help with your education or career enrichment.

As a business owner, you can create online courses and offer them to the public. This is a great way to build your audience of followers, establish yourself as an expert, help people who could use your help, and earn a profit. It’s something that any business can benefit from.