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You’ve completed your course! Woo-hoo! You’re now joining the ranks of thousands of other business-minded entrepreneurs sharing their wisdom with the world. Now you’re looking at promoting your courses.

I highly recommend you do a webinar.

Webinars are one of the high-converting strategies for entrepreneurs wanting to sell online courses. The brilliant thing about doing a webinar is that you can show your teaching skills to your prospects. You can give them a sample of your amazing content and they have the option to ask you questions. It’s a win-win scenario for many entrepreneurs so why doesn’t everybody use them to promote their courses?

It’s usually a combination of three things. You’re uncertain about how webinar platforms work (too much tech), how they are going to sound (like a cartoon chipmunk), and what they should say…

Let’s break down those three elements in some more detail.

1. “I don’t know how webinars work”

Even if you’re not the most technologically savvy person, you can still learn how to run a webinar. You’ve probably already gained some experience by being a participant on webinars in the past. But even if you’re a complete beginner, you can still deliver a webinar – remember, everybody has to start somewhere.

The best way to get comfortable with webinar technology is to rehearse as much as you can. This is easy to do, as many platforms have free trial periods or a free subscription to a basic package, e.g. Zoom, Demio, WebinarJam. This means you can sign up and start running test webinars right away. Check out this post for more on Webinar Software.

Chunk down your practice sessions into technical and content. For example:

  • Short five-minute sessions to become familiar with which buttons to press (remember to look for the record button)
  • A ten-minute session to run through your slides and see how they look on screen – is the text big enough? Do the images pop?
  • One or two longer presentations to practice your content
  • At least one full run through of the complete webinar, as if you were giving it live

2. “I don’t like the sound of my own voice”

No one does. You are absolutely not alone in this. Feeling self-conscious about the sound of their voice prevents many people from starting webinars. If this is you, don’t worry. As you rehearse your webinars you will get used to the sound of your voice and you’ll stop being so harsh on yourself.

The first is through vibrating sound waves hitting your ear drum, the way other people hear your voice. The second way is through vibrations inside your skull set off by your vocal chords. Those vibrations travel up through your bony skull and again set the ear drum vibrating. However as they travel through the bone they spread out and lower in pitch, giving you a false sense of bass. Then when you hear a recording of your voice, it sounds distinctly higher.

Why we hate the sound of our own voice

Once you’ve done a few practice sessions, listen back and give yourself some feedback on how you came across. You can also share a recording with a trusted client or your business coach and ask them for their feedback.

A few important things to remember in a webinar are:

  • Vary the tone of your voice. A flat monotone won’t engage your listeners as much as a varied tone.
  • Inject energy into what you say. You want to motivate your listeners, so get excited about your webinar!
  • Speed up your voice if you speak naturally slowly, and vary the speed throughout.

All the great presenters you see online and on the TV all started where you are right now. They’re at their middle-to-end journey on presenting, you’re just at the beginning. Go easy on yourself.

3. “I don’t know what to say”

If you’re promoting an online course for the first time, you might be worried about what to say during your webinar. What can you share with your attendees that will make it worth their while? The good news is that you already have all the content you need to do a webinar – it’s all in your course!

You should base the majority of your presentation on an overview of the solutions you provide in your course. Imagine you deliver a 45-minute webinar it could be timed like this

  1. Welcome and introduction to you – 5 minutes
  2. First problem – 5 minutes
  3. A solution that course provides – 5 minutes
  4. Second Problem – 5 minutes
  5. A solution that the course provides – 5 minutes
  6. Third problem – 5 minutes
  7. A solution that the course provides – 5 minutes
  8. Your offer – 5 minutes
  9. Q&A – 5 minutes

Total – 45 minutes. Now you can expand the timings easily enough by adding 5 minutes extra to the problems / solutions section and your webinar will be 60 minutes long. Or add 5 minutes to the offer section and another 10 minutes to the Q&A session.

Of course, you don’t have to use the problem / solution webinar outline above. Other things you can add in are:

  • Short case studies of people you’ve helped with similar challenges
  • An explanation of the benefits students get from your online course
  • Sample career trajectory when you have the new skills
  • Testimonials from clients

Though these three concerns prevent many entrepreneurs from running their own webinars, they’re very common and easy to overcome. Make sure you rehearse often to get comfortable with webinar technology, the sound of your voice, and repurpose the content in your course for your webinar.

All you need now is to get traffic to your webinar. If you share this post from the box below you can access 101 ways to generate traffic to your webinar as a thank-you.

Sarah Arrow

Sarah Arrow is the content director at Leads / Launch / Leverage, the site where superhero entrepreneurs achieve digital marketing success by focusing on just 3 simples things.

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