Developing Blog Topics for Your Product Launch
A blog dedicated to your product launch is a great way to spread the word about it. Long before the big day, create a blog and start populating it with content. You’ll raise awareness for your launch and also establish a good venue for two-way communication with your audience.
But what do you blog about? Here are some ideas you can use for your product launch blog.
A good place to start is by telling your readers about the product you’re launching. Instead of writing content that’s simply promotional, try to explain what your product is, how it works, and what makes it unique. Provide real informational content that relates to your product.
Your Product’s Story
Write blog posts telling the story of how and why you developed your product. Start with the original problem you faced and how it led you to the development of your product.
Not all of your blog content needs to be strictly about your product. In fact, it shouldn’t be promotional at all. Offer tips and ideas that are related to your product. For example, if you’re offering a product that teaches small businesses how to use social media, offer social media tips in your blog. If you’re selling an internet security product, offer ideas for keeping your computing secure. Focus on “how to” content for prospective buyers of your product.
Share and comment on news stories that relate to your product on your blog. For example, if you’re selling sporting gear, report on big sporting events that are coming up. If you’re selling pet health products, report on a news story about rising rates of cancer in cats.
Pre-launch, you can offer free samples and trials to select members of your target market in order to get their feedback. Take the positive feedback you get and create blog posts out of it. Present them as customer stories or case studies.
Influencers and Celebrities
You can do the same with celebrities or influencers in your niche. Give an influential person a chance to use your product and then do an informal interview with them about it. You can then publish this interview on your blog.
Take questions from your prospective customers about your product and write blog posts answering them. These can either be real questions that people have asked you, or general questions you would expect them to ask.
Create a good mix for your blog of different types of content so that your readers have variety, and choose or create content with engagement in mind.