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Latest Post

Lessons Learnt From Creating An Online Course (or 5)

Lessons Learnt From Creating An Online Course (or 5)

Online courses are an extremely popular way of learning. I don't know about you, but each month I'm investing in online courses and training to increase my skills and knowledge. I'm currently learning sport's massage, and flower arranging. Any business owner can...

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The Purpose of Your Lead Magnet

When you create your lead magnet it's important to understand why you're creating it; to understand it's purpose. When you know what your lead magnet is meant to do, you'll be ready to create the right ones for your business. Creating your lead magnet will not only...

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Is The Money Really In the List?

I was networking earlier this week and I was told by lots of people that email marketing is dead. Yet when I asked what made them think that, or what evidence do they have for this they couldn't give me a valid reason! The truth is email marketing is not dead. Email...

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7 Types of Sales Funnel (Which Ones Do You Recognise?)

If you spend any great length of time online in your own industry, the chances are you'll have come across your competitors landing pages - the entry point for prospects into their sales funnel. Here's a quick and dirty list of 7 types of sales funnel that your...

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What Does My Sales Funnel Look Like?

No matter what your product or service, your sales funnels have the same basic shape and characteristics – wide at the entrance and becoming narrower as the prospect moves through it. Each sales funnel is similar, but no two are exactly the same. You have many options...

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What's in an Effective Sales Funnel?

Every sales funnel is different. What works for dog lovers, may not work for cat lovers. This means once you have the main elements of an effective sales funnel, the rest will be unique to your business. For your sales funnel to have the most impact,  you'll need to...

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Following Up: For Sales Funnels That Work

You've planned out your sales funnel, you know where the content goes, and you know what your prospect is looking for... What's next? You know that emails come into it, but what do you write? When do you send them? What's next? Let’s take a look at a typical follow-up...

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How do I know if my sales funnel isn't working?

There are a number of warning signs that your sales funnel isn't working for you. The most obvious is that the visitors to your sales landing pages are not taking the actions that you desire. There are two actions by your customers that should be driven by your sales...

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Content Marketing And Your Sales Funnel

"I don't need content marketing as I've a sales funnel" a discovery caller informed me.  Now I could tell by the strain in her voice that she was at the end of the tether with calls, programs and promises of a life of ease without sacrificing your first-born hamster....

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20 Ways Others Can Sell For You

You are ready to set up your own affiliate program, but you realise that some affiliate programs seem to get better results than others. How do you increase affiliate enthusiasm and engagement, grow your list faster, and delight your affiliates into making you (and...

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4 Simple Ways To Reduce The Overwhelm in Your Business

What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up and starting the weekend at Friday lunchtime without worrying about all the stuff that didn’t get done. You can do that, when you put these...

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Should you Systemise Everything in Your Business?

Mcdonalds is often held up as the holy grail of systems in business. They have a manual for every process. From how to greet a customer to how much salt to shake on the fries. The "have a nice day" and "Would you like fries with that?" may get on your nerves, but no...

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Sales Funnel? No Thanks, You Don't Need One

What the Heck is a Sales Funnel, Anyway? In yesterday's post, I mentioned that having some semblance of an optin and an email list is the most basic of sales funnels. For any business owner, a sales funnel is probably the most important marketing tool you have.  Yet...

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The Missing Element in Your Sales Funnel

Blah blah funnels. Do you ever feel like that when you hear the term "sales funnel"? If you do, I certainly understand where you're coming from. Often you'll see people saying you don't need one. They advise you to do is simply set up an email list, offer a free...

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3 Easy Website Tweaks That Fill Your Sales Funnel

Need more time in your business so that you can focus on more of the things you love? This post is for you. When it comes to leveraging your time, automation is the secret to getting more of it. Automation allows you to get more done in less time. This means...

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The Importance of Planning Your Monthly Club Launch

Launching your monthly club is always a big deal. As every superhero knows you can't just throw on a cape and have the kitten fall from the tree into your arms... There are many things you have to do before you put on your cape and start transforming lives. Launches...

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