3 Easy Website Tweaks That Fill Your Sales Funnel
Need more time in your business so that you can focus on more of the things you love? This post is for you.
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When it comes to leveraging your time, automation is the secret to getting more of it. Automation allows you to get more done in less time. This means friction-free movement through your sales funnel, more sales and more of all the things you’d love in your life.
For many small business owners, though, the one area that’s often overlooked is your website. A website that works will generate leads in your business every day of the week, night or day and it never calls in sick or is late. It’s your hardest working, most neglected sales tool that you have.
1. Leverage Your Blog to Build Your Mailing List
This is my favourite method of growing my mailing list. The right content generates hundreds of leads. Why bother with ads when you know your audience, and what they want? Like any smart business owner, you’re likely to have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave. This is a good starting place.
But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.
Even better, make it a logical next step by creating a related offer for each post. This is known as a content upgrade, these offers typically consist of a simple checklist or worksheet, and give incredible value by providing even more information about a topic your prospect is already interested in.
2. Keep Them Reading With Related Links
How often do you revisit older blog posts to link to newer content? This lovely technique is one that will help provide prospects with the information they’re looking for by linking related pieces of content together.
Not only is this strategy good for keeping visitors on your site, but search engines love this as well. Posts that link to each other encourage search engine bots to learn about you and your site more thoroughly so that they can send you the right traffic.
Hint: This is a perfect job for your technical VA. IF she doesn’t know how to do this, book her a training session with me. We’ll soon have her linking like a pro.
3. Make the Most of Your Download Pages
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. This is often called a tripwire, although I prefer not to use that term, I’ll use paid upgrade instead. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment. It also means you can segment your list from a subscriber to a “buyer” very quickly.
For paid products, consider offering a bonus product instead of a paid upgrade. If you’re using a double-opt-in for your mailing list, make use of that confirmation page, too! That’s the perfect place for a paid upgrade or an invitation to join you in your Facebook group.
The next step for you? If you’re reading this and think this is the next step to getting more of your time back and doing more of what you love, then join the waiting list for this superb live training that will walk you through what you need to do.
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