3 Easy Website Tweaks That Fill Your Sales Funnel – Leads / Launch / Leverage

3 Easy Website Tweaks That Fill Your Sales Funnel

3 Easy Website Tweaks to That Fill Your Sales Funnel

Need more time in your business so that you can focus on more of the things you love? This post is for you.

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When it comes to leveraging your time, automation is the secret to getting more of it. Automation allows you to get more done in less time. This means friction-free movement through your sales funnel, more sales and more of all the things you’d love in your life.

For many small business owners, though, the one area that’s often overlooked is your website. A website that works will generate leads in your business every day of the week, night or day and it never calls in sick or is late. It’s your hardest working, most neglected sales tool that you have.

1. Leverage Your Blog to Build Your Mailing List

This is my favourite method of growing my mailing list. The right content generates hundreds of leads. Why bother with ads when you know your audience, and what they want? Like any smart business owner, you’re likely to have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave. This is a good starting place.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. This is known as a content upgrade, these offers typically consist of a simple checklist or worksheet, and give incredible value by providing even more information about a topic your prospect is already interested in.

2. Keep Them Reading With Related Links

How often do you revisit older blog posts to link to newer content? This lovely technique is one that will help provide prospects with the information they’re looking for by linking related pieces of content together.

Not only is this strategy good for keeping visitors on your site, but search engines love this as well. Posts that link to each other encourage search engine bots to learn about you and your site more thoroughly so that they can send you the right traffic.

Hint: This is a perfect job for your technical VA. IF she doesn’t know how to do this, book her a training session with me. We’ll soon have her linking like a pro.

3. Make the Most of Your Download Pages

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. This is often called a tripwire, although I prefer not to use that term, I’ll use paid upgrade instead. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment. It also means you can segment your list from a subscriber to a “buyer” very quickly.

For paid products, consider offering a bonus product instead of a paid upgrade. If you’re using a double-opt-in for your mailing list, make use of that confirmation page, too! That’s the perfect place for a paid upgrade or an invitation to join you in your Facebook group.

The Leads Launch Leverage guide to follow on your website is: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep this in mind, and your funnel will practically fill itself.

The next step for you? If you’re reading this and think this is the next step to getting more of your time back and doing more of what you love, then join the waiting list for this superb live training that will walk you through what you need to do.

Can’t wait for the live training? Book a call and check out our 1-2-1 business coaching and support availability.

Sarah Arrow

Sarah Arrow is the content director at Leads / Launch / Leverage, the site where superhero entrepreneurs achieve digital marketing success by focusing on just 3 simples things.

  • Kevin Arrow says:

    Great idea using the blog posts to build a list. I know you’ve done this successfully for many years, what tools do you recommend for listbuilding using your blog, and why?

    • Sarah Arrow says:

      As you know, I love the Thrive suite of plugins and adore Thrive Leads. You can do so much with it. But there are ways of “inviting” the subscriber to join your list that is more intimate and more impactful. It’s these strategies I share with my clients and not the generic things that everyone knows but don’t use!

  • Esther Nagle says:

    Oh brilliant points Sarah. I know I need to improve my calls to action, and improve some of my older posts to be able to link to them, there are some good ideas there but the writing is not all as good as it is now after I’ve done so much with you!

    A question I have regarding calls to action. I love the content upgrades you do sometimes. Do you recommend different content upgrades for each post or would you reuse? Not seen any duplication in your work yet that I’m aware of!

    • Sarah Arrow says:

      Thanks Esther, I recommend a different content upgrade for each post. Not all of them would be relevant to all the content in the same category. It also impacts the follow up of the upgrade as well. If you have something on breathing, and the follow up is about sobriety your audience will be thinking “wtf happened here???”. So it has to be for each post, and the follow up is unique to the content. This increases your conversions and open rates. So it’s absolutely worth doing.

  • Hi Sarah. for some reason I can’t register for the sales funnel emails. Is it me? Linda

    • Sarah Arrow says:

      It’s probably me Linda, is it okay for me to sort them out and then add you?

  • Great content as always Sarah, I’m guilty of not using my blog enough to try and build my list, but I have started, the first step was linking posts, it’s not perfect but is a start

  • lottie says:

    Great tips Sarah! I think I’m pretty good at keeping people engaged by linking in other blog posts, but could most certainly improve the way I get sign-ups via my blog… look forward to finding out more about the training

    • Sarah Arrow says:

      Subscribers – the ultimate in knowing that it’s the right piece of content <3

  • Next logical step…I need that on a giant post-it on my computer!

    Great easy to follow tweaks, as a rookie with websites & funnels…that’s exactly what I need!

  • Shelley says:

    Fantastic blog post as always Sarah. You always provide such valuable information. Thank you – off to add even more value to my posts.

  • I’ve officially been ‘Sarah Arrowed,’ again.. It feels like you are in my office. saying.. ” Carrie make sure you put a strong call to action, Carrie make sure you revisit old blog posts!!” Very timely, most appreciated, solid, thorough and very useful content as always! – insert High Five Gif! x

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