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Are You Driving Traffic To Your Sales Funnel?

Are You Driving Traffic To Your Sales Funnel?

As I mentioned here, blogging is my favourite way of driving traffic to my sales funnels. If someone is interested in the content I’ve created for them, the next step is to see if they’d like to subscribe, and when they do, it’s only natural that I...
The Purpose of Your Lead Magnet

The Purpose of Your Lead Magnet

When you create your lead magnet it’s important to understand why you’re creating it; to understand it’s purpose. When you know what your lead magnet is meant to do, you’ll be ready to create the right ones for your business. A good lead magnet...
Is The Money Really In the List?

Is The Money Really In the List?

I was networking earlier this week and I was told by lots of people that email marketing is dead. Yet when I asked what made them think that, or what evidence do they have for this they couldn’t give me a valid reason! The truth is email marketing is not dead....
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