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The Purpose of Your Lead Magnet

The Purpose of Your Lead Magnet

When you create your lead magnet it’s important to understand why you’re creating it; to understand it’s purpose. When you know what your lead magnet is meant to do, you’ll be ready to create the right ones for your business. A good lead magnet...
Is The Money Really In the List?

Is The Money Really In the List?

I was networking earlier this week and I was told by lots of people that email marketing is dead. Yet when I asked what made them think that, or what evidence do they have for this they couldn’t give me a valid reason! The truth is email marketing is not dead....
What Does My Sales Funnel Look Like?

What Does My Sales Funnel Look Like?

No matter what your product or service, your sales funnels have the same basic shape and characteristics – wide at the entrance and becoming narrower as the prospect moves through it. Each sales funnel is similar, but no two are exactly the same. You have many options...
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